Trademark brand is a device to create monopoly so that the brand owner can get some of the benefits to those related to decrease price competition. There are legal dimensions as it is necessary that the brand names and trademarks are protected by all means. An existing brand name can be used as a vehicle for new and modified products. Individual brand names allow greater flexibility by permitting various products to be sold without confusing the consumer.
Trademark brand equity measures the value of brand to the trademark owner. The trademark brand name is used interchangeably with brand to denote written or spoken linguistic elements of the brand. Trademark branding is a type of trademark brand name that identifies the brand owner as the commercial source of products or services. The brand owner may seek to protect the proprietary rights in relation to a brand name through trademark registration.
A brand logo is a symbol that represents a company or an organization. This representation brand logo forms the foundation for the corporate identity. A logo is essentially designed for definitive and easy recognition of an under attack market that represents the vision to your company. Peoples are very responsive for the logos and they validate their meaning. Protecting the brand trademarks is equally important. Presently several small and mid sized company overlook an important first step in securing their brand trademarks.