Trademarks are globally represented with the symbol ™. The registered proprietor or user has the authority to use the symbol as soon as files and application for registration of Trademark. The word ™ denotes that a particular application has been applied for registration and shall be used as long as the application is pending for registration. As soon as the application gets registered the symbol ™ gets replaced by the symbol . Thus it is the legal right of the registered proprietor or user to start using the word ™ from the date of filing the Trademark application.
Trademark symbol, Trademark logo: - The Trademark ™ symbol or logo portrays the fact that the particular mark has been applied for registration and no effort should be made to imitate or resemble the same. The symbol or logo ™ acts as a license to carry out the business legally under the concerned mark, name or logo. The symbol ™ provides legal authority to the registered proprietor or user to claim damages or compensation in case the concerned trademark gets infringed.